{"id":19416,"date":"2020-03-09T00:46:05","date_gmt":"2020-03-09T00:46:05","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=19416"},"modified":"2024-02-29T22:16:05","modified_gmt":"2024-02-29T22:16:05","slug":"guide-finding-free-paid-participants-usability-testing","status":"publish","type":"post","link":"https:\/\/shopjessicabuckley.com\/blog\/guide-finding-free-paid-participants-usability-testing\/","title":{"rendered":"A Guide to Finding Free and Paid Participants for Usability Testing"},"content":{"rendered":"

So you\u2019ve created your initial prototype or maybe you are much further along and ready to build your app or website, but wait, have you done any user testing<\/a>?<\/p>\n

To make user testing worthwhile for you and your project, recruiting the right participants is crucial. They must be representative of your target group or potential users, otherwise, their feedback might not translate into something that you can use to further your design.<\/p>\n

There are many different ways to recruit participants, the best approach depends on your project\u2019s budget, time availability and user requirements. The great thing is that user testing doesn\u2019t have to be expensive or as time-consuming as you may think.<\/p>\n

We often hear from our customers that recruitment is one of the biggest pain points of user testing, so we\u2019ve curated a list of the best places and different ways that you can find free and paid participants for your user testing sessions.<\/p>\n

Free recruitment methods<\/h1>\n

On the streets with guerilla testing!<\/h2>\n

You might not always have access to the people you need for your research. But if you are looking for a group that don\u2019t have any experience with your product or you are dealing with very specific criteria that you can\u2019t source yourself then you can always try guerilla testing on the general public.<\/p>\n

This type of testing is perfect for consumer-based apps such as banking, travel, healthcare, etc and is informal, fun, low cost and yields quick results.<\/p>\n

We recommend incentives such as vouchers, snacks or swag to attract people to stop and spend 5-10mins with you! The ability to withstand a lot of rejection will also help.<\/p>\n

We\u2019ve just released the ability to launch recorded user test sessions directly from the Marvel iOS app so if you\u2019re testing mobile-based apps check it out, it\u2019s perfect for testing on the move.<\/p>\n

Pros<\/strong><\/p>\n