{"id":11469,"date":"2017-08-29T15:46:49","date_gmt":"2017-08-29T14:46:49","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=11469"},"modified":"2017-09-13T00:28:30","modified_gmt":"2017-09-12T23:28:30","slug":"use-hamburger-menu","status":"publish","type":"post","link":"https:\/\/shopjessicabuckley.com\/blog\/use-hamburger-menu\/","title":{"rendered":"When To Use a Hamburger Menu"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Oh, the hamburger menu. An icon of three stacked lines (two buns and the meat in the middle) used to represent a menu. Clicking\/Tapping on the icon reveals available navigation options. A lot of posts have been written about the hamburger menu, mostly by designers, arguing against it. If you missed all, read <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.nngroup.com\/articles\/hamburger-menus\/\">Hidden Navigation Hurt UX Metrics<\/a> by NNGroup. In a nutshell, it\u2019s not about the icon itself but rather about hiding the navigation <em>behind<\/em> an icon.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">However, in some cases, the hamburger menu might be a good choice.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Hamburger As a Secondary Navigation<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Since the main downside of the hamburger menu is its low discoverability, it\u2019s not recommended for the main navigation menu. However, when designing <em>secondary navigation<\/em> options, this pattern might be an appropriate solution. If the primary navigation options are available as on-screen CTA buttons or in some other form, the hamburger menu can be a good place for all the secondary navigation.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Consider Uber\u2019s primary screen in example below:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><center><div id=\"attachment_11472\" style=\"width: 346px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/08\/1D1EZn4iJeN6m3UCXcvVF0w.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11472\" class=\"wp-image-11472 size-full\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/08\/1D1EZn4iJeN6m3UCXcvVF0w.png\" alt=\"\" width=\"336\" height=\"611\" srcset=\"https:\/\/shopjessicabuckley.com\/wp-content\/uploads\/2017\/08\/1D1EZn4iJeN6m3UCXcvVF0w.png 336w, https:\/\/shopjessicabuckley.com\/wp-content\/uploads\/2017\/08\/1D1EZn4iJeN6m3UCXcvVF0w-330x600.png 330w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><\/a><p id=\"caption-attachment-11472\" class=\"wp-caption-text\">The map and search (the two important navigation elements for this screen) are visible all the\u00a0time.<\/p><\/div><\/center><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Since everything about the primary screen is designed to request a car, secondary options such as History and Settings can be hidden behind the hamburger menu (these features are unlikely to be used every time a person opens the app). The hamburger icon doesn\u2019t distract users from the task, and still, gives them access to the secondary features.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">In this particular case:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">Less navigation elements means fewer distractions when users interact with the app. Minimizing the navigation focuses the user\u2019s attention on completing the\u00a0task.<\/span><br \/>\nIn general, if you choose whether or not to use a hamburger consider <em>\u201c80% rule.<\/em>\u201d Do the navigation options which you\u2019re going to hide behind the hamburger icon fall below the 80% of regular usage? If your answer is yes, then putting them in a hamburger menu is OK.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Conclusion<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">While hidden navigation is very often harmful to the user, though any design decisions must always be considered within the context of the app\u2019s goal. In other words, there are no \u2018good\u2019 or \u2018bad\u2019 patterns. <em>Context is what matters the most.<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Thank you!<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>This post was originally published on <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/uxplanet.org\/when-to-use-a-hamburger-menu-199d62f764aa?ref=prototyprio\" target=\"_blank\" rel=\"noopener\">Nick's Medium profile<\/a>. <\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginTopBottom-xl\">\n<div class=\"breakPointM-display-table bg-marvel borderRadius-l\">\n<div class=\"display-block paddingTop-m breakPointS-paddingTop-l breakPointM-display-none textAlign-center\">\n        <img decoding=\"async\" class=\"height-auto\" alt=\"Design and prototyping for everyone\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/themes\/marvel\/assets\/images\/upsells\/signup-mobile.png\" srcset=\"https:\/\/marvel7077.wpengine.com\/wp-content\/themes\/marvel\/assets\/images\/upsells\/signup-mobile@2x.png 2x\" width=\"320\" style=\"max-width: 90%\" \/>\n    <\/div>\n<div class=\"breakPointM-width-50 breakPointM-display-tableCell verticalAlign-middle padding-m textAlign-center breakPointM-textAlign-left breakPointS-padding-l breakPointM-padding-0 breakPointM-paddingLeft-l\">\n<div class=\"marginBottom-xs\">\n<h2 class=\"fontWeight-5 fontSize-l c-white\">\n               Sign up to the Newsletter            <\/h2>\n<\/p><\/div>\n<div class=\"marginBottom-m\">\n<h3 class=\"fontSize-m lineHeight-m fontWeight-3 c-white opacity-70\">\n                 Get notified of the latest product updates and news at Marvel.<\/h3>\n<\/p><\/div>\n<div class=\"button button--m bg-white c-slate bg-snow--hover js-subscribe-link transitionDuration-l c-marvel--hover fill-smoke--xd fill-marvel--hover cursor-pointer\">\n            Sign up        <\/div>\n<\/p><\/div>\n<div class=\"display-none breakPointM-width-50 breakPointM-display-tableCell textAlign-right\">\n        <img loading=\"lazy\" decoding=\"async\" class=\"borderRadiusRight-l\" alt=\"Design and prototyping for everyone\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/themes\/marvel\/assets\/images\/upsells\/enterprise.png\" srcset=\"https:\/\/marvel7077.wpengine.com\/wp-content\/themes\/marvel\/assets\/images\/upsells\/enterprise@2x.png 2x\" width=\"270\" height=\"220\" \/>\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Oh, the hamburger menu. An icon of three stacked lines (two buns and the meat in the middle) used to represent a menu. Clicking\/Tapping on the icon reveals available navigation options. A lot of posts have been written about the hamburger menu, mostly by designers, arguing against it. If you missed all, read Hidden Navigation Hurt UX Metrics by NNGroup&#8230;. <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/shopjessicabuckley.com\/blog\/use-hamburger-menu\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":165,"featured_media":11844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-11469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viewpoint"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopjessicabuckley.com\/blog\/use-hamburger-menu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When To Use a Hamburger Menu | Marvel Blog\" \/>\n<meta property=\"og:description\" content=\"Oh, the hamburger menu. An icon of three stacked lines (two buns and the meat in the middle) used to represent a menu. Clicking\/Tapping on the icon reveals available navigation options. A lot of posts have been written about the hamburger menu, mostly by designers, arguing against it. If you missed all, read Hidden Navigation Hurt UX Metrics by NNGroup.... 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